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  • Writer's pictureGreg ORourke

Why Your Business Should Use Interactive Video!

In today's digital age, video has become a crucial tool for businesses of all sizes. Not only is it a highly effective way to communicate with customers and clients, but it also has the power to engage and captivate audiences in a way that static content simply cannot.

One type of video that has exploded in popularity in recent years is interactive video. Unlike traditional videos, which are passive experiences for the viewer, interactive videos allow the audience to actively participate and engage with the content. This can be in the form of choosing their own path through the video, answering questions, or even controlling the outcome of the video.

So why should all businesses be using interactive video? Here are just a few reasons:

  1. Increased engagement: Interactive video is inherently more engaging than traditional video because it allows the viewer to participate in the experience. This not only keeps the viewer more interested, but it also allows them to feel more connected to the content and the brand.

  2. Higher retention rates: Interactive video is more effective at holding the viewer's attention and keeping them engaged. This leads to higher retention rates and a better understanding of the content.

  3. Greater ROI: Interactive video is an investment, but it has the potential to deliver a high return on investment. By increasing engagement and retention rates, businesses can expect to see an increase in conversions and sales.

  4. Enhanced user experience: Interactive video offers a more personalized and enjoyable experience for the viewer. This can lead to increased customer satisfaction and loyalty.

Examples of interactive video can be almost endless. Here are a few:

Sales Marketing Lead Generation Entertainment Surveys & Quizes Training & Education Shoppable & Ecommerce And More....

Overall, interactive video is an incredibly powerful tool for businesses. It has the ability to engage and captivate audiences in a way that static content simply cannot. By using interactive video, businesses can expect to see an increase in engagement, retention rates, and ultimately, their bottom line.


Give customers & Viewers the power to interact with your brand within videos without needing to go anywhere else. Learn and see interactive video examples and how your business or service can take advantage of this technology.

About The Author: JollyPromos helps individuals , entrepreneurs, small business and big businesses grow. JollyPromos resources allow any business to use interactive videos. JollyPromos can create new or use your existing footage and make it interactive.


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